RelateIQ #

What Is RelateIQ? #

RelateIQ is a freemium technology platform that helps businesses better understand their industry and ecosystem by analyzing how their company aligns with various Martech categories. It provides insights into potential partnerships, category relationships, and competitive landscapes, empowering businesses to make informed strategic decisions.

Getting Started #

• Sign Up and Log Into the Platform
  • Navigate to the PartnerBridge Account Creation page
  • Enter your first name, last name, company email address, company name, and create a password
    • Note – If your company does not exist in our database, we will run an automated analysis of your digital property to determine what Marketing Technology categories your company operates is and add you right into the system!
• Dashboard Overview
  • Once you’re logged in, you will be taken to the RelateIQ Dashboard
  • The dashboard provides access to our three core sections of the RelateIQ platform:
    • Martech Category Match (Free)
    • Strong Relationship Mapping (Free)
    • Premium Services (Subscription), which includes:
      • Prospective Partner Analysis
      • Complete Potential Partner Mapping
      • Competitive Landscape (Coming Soon)
      • Sales Impact (Coming Soon)
  • Our RelateIQ dashboard also contains a number of high-level details:
    • Description of your company: This is a very quick analysis PartnerBridge has done of your company. This is some of the detail that we leverage when performing our data-driven partnership analytics.
    • Strong Category Count: This is the number of relationships that have been deemed strong value.
    • Identified Categories: These are the categories that have been assigned to your company in the PartnerBridge database. If you believe that these are inaccurate or need refinement, please let us know by clicking the “Request Review” button.
    • Marketing Technology Landscape Lens: Understanding the Martech ecosystem begins with knowing what the categories and subcategories of the ecosystem are. Our Landscape Lens offers a bespoke view of these categories and subcategories as well as your company relationship values with each subcategory from a high-level view.
    • Potential Competitors: We pull a list of ten potential competitors from those companies who operate in the same subcategories as your own. It is important to note, this is just a quick data-pull and may not represent your true competitors, as identified in the coming “Competitive Landscape” feature.

Martech Category Match #

Easily explore how any Martech category relates to your business with RelateIQ. This intuitive tool allows you to gain a deeper understanding of your industry by analyzing how different categories in the Martech ecosystem interact with your company categories. Simply select one of your company’s identified categories in the first dropdown and explore its relationship with any other Martech category in the second dropdown. RelateIQ provides a comprehensive breakdown of category connections, including overall relationship value, adjacency in the Martech stack, dataflow insights, and integration potential. By leveraging this free tool, you can uncover new opportunities, identify strategic partnerships, and optimize your Martech investments—saving time, money, and resources while making data-driven business decisions.

How To Use #

1. Select one of the identified categories for your organization from the first dropdown menu on the left
2. Choose a related category that you wish to investigate from the second dropdown on the right (choose from one of the 49 Martech Categories)
3. Click Analyze to generate the PartnerBridge RelateIQ insights
4. The platform will then return key details, including:
   • Overall relationship value: An analysis of the overall relationship potential based on the details from the more granular relationships defined below
   • Adjacency in the Martech Stack: The closer that two platforms are in the modern marketing technology stack, the greater the potential impact will be through collaboration
   • Dataflow Insights: The direction of data moving from one category to another may have different impacts or value. The dataflow insights identifies these values and provides real world use-cases for each.
   • Integration Potential: While the dataflow may have different values, the overall integration of two categories could have broader impact and results. This section allows our clients to see the details of what an integration could mean for their clients and see a real world use-case of what an integration could offer.
5. If the provided details do not satisfy your curiosity, you can Request a Whitepaper at absolutely no additional costs. We will deliver this deep analysis of the two categories via email.

Strong Relationship Mapping #

Quickly identify strong relationships for your business categories with RelateIQ. This feature enables you to instantly uncover the most relevant and high-value category connections tailored to your company’s categories. Simply select one of the identified categories for your organization, and RelateIQ will highlight the strongest relationships. This analysis will provide a concise yet insightful overview of how these categories interact. You’ll receive a high-level description of each relationship, helping you assess potential synergies at a glance. For those looking for deeper insights, you have the option to request a free whitepaper, delivering a detailed breakdown of dataflows, integration opportunities, and real-world use cases—all designed to help you make informed strategic decisions. Further, if you would like to see a Precision Insights Report for one of the listed organizations, you can request that straight through the UI. There is an additional cost associated with our Precision Insights Reports.

How to Use #

1. Start by selecting the company category you would like to investigate for your organization from the dropdown menu
2. Click Analyze to view all the strongly related categories to your own
3. The results include:
   • The names of the strongly related categories
   • A detailed description of the relationship between your selected category and each of the strongly mapped categories
   • You’ll also get a bit of a taste of the types of organizations in this strongly mapped category. We provide the first five matching companies (alphabetically sorted).
   • For a much more detailed analysis, you can select to receive a Precision Insights Report. This will analyze the company offerings, the go-to-market and overlapping clients with your own organization. The report will include the contacts to work with to develop a partnership as well as all of the go-to-market collateral. This collateral includes all sales decks, internal battlecards, and an analysis of the partner landscape potential. The Precision Insights Report is a one-time fee report that will be generated and delivered to your account through our Precision Insights dashboard.
4. To unlock the full list of companies, click Upgrade to See All!

Note: You may find that there are no companies returned for a specific category. The logic ensures that you don’t see competitors listed in the potential partner list. If a company belongs to more than one category, one of which may be your own organizations category(ies), then you will not see them listed in the returned company list.

Premium Services (Subscription Required) #

Unlock deeper insights with RelateIQ’s premium services, designed to provide a more granular view of the companies within your strongest mapped categories. Go beyond high-level category relationships and dive into detailed company-specific intelligence to uncover the most relevant opportunities for your business. Our premium offering not only expands access to a full list of companies within strongly aligned categories but also introduces a direct company name search, allowing you to instantly analyze potential partners, competitors, or industry players. With advanced insights into dataflows, integration potential, and strategic alignment, you can make more informed decisions, accelerate partnership development, and gain a competitive edge in the Martech ecosystem.

Prospective Partner Analysis #

Explore specific businesses in our extensive Martech database to analyze potential relationships from multiple angles with RelateIQ. Whether you’re evaluating a prospective partner, researching competitors, or assessing market positioning, this tool provides a comprehensive analysis tailored to your company’s unique business categories. Simply enter a company name, and RelateIQ will generate deep insights, including overall relationship value, dataflow potential, integration opportunities, and real-world use cases. By leveraging this data-driven approach, you can streamline partnership research, identify strategic opportunities faster, and come prepared with valuable insights for your next business discussion—all while saving time and effort.

How to Use #

1. Enter a company name in the search bar
   • Note: The system will auto-suggest matching companies
2. Click Search to retrieve relationship insights, including:
   • Overall relationship value and description
   • Dataflow value (both from your company to the potential partner and vice versa)
   • Integration potential (real-world joint-value proposition examples)

This is particularly useful for on-the-go insights, such as when meeting potential partners at conferences.

Complete Potential Partner Matching #

Unlock the full power of RelateIQ with our premium version, providing even deeper insights into strong relationships for your business categories. This enhanced feature allows you to go beyond high-level connections and access a comprehensive view of the companies that align most closely with your industry. Simply select a business category, and RelateIQ will analyze the strongest relationships, offering a clear breakdown of category synergies, dataflows, and integration opportunities.

With the premium version, you gain:

• Full access to all matching companies within a selected category, rather than just a preview.
• The ability to download an Excel file of all relevant companies for further analysis and strategic planning.
• The option to request a Precision Insights Report, delivering an in-depth evaluation of potential partners, including competitive positioning and actionable recommendations.

Since the database is continuously updated, premium users always have access to the latest, most relevant insights—ensuring you stay ahead of industry trends and make data-driven decisions with confidence.

How To Use #

1. Start by selecting the company category you would like to investigate for your organization from the dropdown menu
2. Click Analyze to view all the strongly related categories to your own
3. The results include:
   • The Category Name of the strongly related categories
   • A Detailed Description of the relationship between your selected category and each of the strongly mapped categories
   • A Complete List of all the companies within the PartnerBridge database that fall under a specific category. This is an exportable list (API coming soon!).
   • You may also run an ad-hoc detailed report that automatically analyzes the following:
     • Industry Overview: This is an analysis of the specific company selected’s industry, including potential competitors and trends.
     • Ideal Client Profile and Potential Industry Overlaps: When you run a detailed report for a specific company in the Complete Potential Partner Mapping feature, PartnerBridge will analyze the potential partner company’s ICP and Industry to identify any overlaps with your own ICP and Industry, creating more visibility into a potential joint value proposition and assist with a strategic go-to-market plan down the line.
     • Growth Bandwith based on Partner Team Size and Existing Partners: While we are running the PartnerBridge RelateIQ Ad-hoc Report, we will analyze the number of partner employees that the potential partner company has compared to the total number of employees, the number of partners listed in the potential partner company’s partner directory (if available), and even analyze the number of partnership related press releases over the past few months to determine the overall potential bandwidth the potential partner company has to add net-new partners to their program.
     • Geographic Reach: Our review of the potential partner company identifies the regions that are currently served by that organization. This allows our clients to identify whether the potential partner company can augment our client’s strategic geographical growth plans by establishing a relationship with an existing player in a greenfield region.
     • Recent Press Releases and Professional Network Activity: When developing an understanding of the potential partnering bandwidth, PartnerBridge RelateIQ Ad-hoc Report generator will summarize the content of the recent PR announcements and general partner posts in professional networks.
     • Strategic Considerations for a Potential Partnership: When all of these details have been gathered and thoroughly analyzed, PartnerBridge RelateIQ will summarize a strategic approach to building a partnership with the potential partner company, including use-cases and joint value propositions that should be considered when engaging with the potential partner company to establish a relationship.
   • For a much more detailed analysis, you can select to receive a Precision Insights Report. This will analyze the company offerings, the go-to-market and overlapping clients with your own organization. The report will include the following:
     • Contacts to work with to develop a partnership
     • All of the go-to-market collateral
       • Sales decks
       • Internal battlecards
       • Analysis of the partner landscape potential
   • The Precision Insights Report is a one-time fee package that will be generated and delivered to your account through our Precision Insights dashboard.

Note: You may find that there are no companies returned for a specific category. The logic ensures that you don’t see competitors listed in the potential partner list. If a company belongs to more than one category, one of which may be your own organizations category(ies), then you will not see them listed in the returned company list.

Competitive Landscape (Coming Soon!) #

Gain a comprehensive view of the companies in your category and assess the maturity of their partner programs with RelateIQ’s in-depth landscape analysis. This feature provides valuable insights into how organizations within your industry structure and scale their partnerships, helping you benchmark your own ecosystem against competitors and industry leaders. By analyzing the breadth and depth of partner programs across similar companies, you can identify strategic opportunities for expansion, potential collaboration partners, and gaps in your own partnership approach. Whether you’re looking to strengthen existing alliances or build new ones, this feature equips you with the intelligence needed to navigate the evolving Martech landscape with confidence.

How to Use (Once Available)

This feature will revolutionize the competitive intelligence available for our clients. We will provide our clients with:

• All other organizations that fall into the same categories as your platform
• The extent of the competitive partner programs (links, status, activity level)
• Comparative Maturity Rating for your Competitor Partner Programs

Sales Impact (Coming Soon!) #

The Sales Impact feature within RelateIQ transforms how PartnerBridge clients approach new business opportunities by equipping sales teams with hyper-relevant, real-time partner and technology stack intelligence. Designed for forward-leaning revenue leaders, this isn’t just sales enablement—it’s precision sales execution powered by ecosystem data.

How to Use (Once Available)

Sales Impact draws on relational data across PartnerBridge’s 15,000+ martech and prodtech companies, our proprietary category and industry analytics, technology stack insights, and your potential client’s information. Sales Executives or Sales Engineers can: 

• Enter a prospect name and their known tech stack. 
• Select their territory or vertical of interest. 
• Receive a bespoke report outlining joint value propositions for every relevant partner combo. 
• Export a beautifully branded slide deck, complete with analysis tailored to the prospect’s team and their end-users.

Bonus: Sales Impact isn’t just static. With each report request, you build a deeper ecosystem memory within PartnerBridge—making future deals faster, smarter, and more aligned.

Support & Additional Resources #

If you encounter issues, contact RelateIQ Support via email at launch@partnerbridge.io.

Whitepapers and reports are available upon request.

For more strategic insights, consider Precision Insights Reports.